Our review:Item Description:Tanita's new HD355 Digital Lithium Scale is an achievement in design innovation. It features a unique flip-up, oversized digital display for easy reading, and the display closes for convenient storage.
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Buyer Testimonials
Average Buyer's Review:
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WTF!!
I have had my scale a little over 2 years and was satisfied at first. Lately it will vary as much as 1 pound on 2 successive readings. Over the last 4 days, trying to lose weight, I have eaten less than 1000 calories per day, have walked at least 3 miles per day, and have gained 2.6 pounds on my Tanita scale. I am an active male weighing 155 lbs. There seems to be a reliability problem with this product. Inserting a new battery didn't solve the problem.
Buyer's review: 
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A good way to know if your diet is working!
Since we've got on the South Beach diey my husband and I felt the need of a scale to mesure our progress. We chose this particular item because it's simple, easy to operate (tells your weight and nothing else), has a platform large enough to fit my husband's big feet and the flip-up, oversized digital display for easy reading is more than convinient. We liked it so much I bought another one and took it down to my house in Brazil as well. We've been using these scales it's been more than a year and never had a problem. The design is unique and it's colors match any bathroom. Great value, great product.
Buyer's review: 
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Nicely looking bad scale
Tanita scales have some kind of a memory feature that records your weight and shows it whenever the measurement comes within +/- 1.5lbs.
I.e.:
If you weighed 150.6lb on Sunday and gained 0.8lb over 2 days and 10 measurements, the scale would still show 150.6!
I think they do this to create a perception of consistency in measurements, but result is incorrect measurement...